CLIENT: The Angeleno Project
PROJECT: Yes On Measure A!
Art Direction
Branding
Social Media Campaigns
Content Creation
Motion Graphics
Video Production
PROJECT
Measure A
Translating complex housing policy into clear public understanding
Overview
Housing policy is complex. But the stakes are simple. People need homes, dignity, and stability.
Measure A is a voter-approved half-cent sales tax that provides permanent funding to address homelessness in Los Angeles County. The measure supports affordable housing, mental health and addiction services, rental assistance, and prevention programs, with strong accountability measures to track progress and results.
Because housing policy and public finance can be difficult to understand, clear communication was essential to help people see what the measure would do and why it mattered.
Born in June Creative partnered on the campaign to help translate complex policy into messaging and visuals that were understandable, human, and accessible to a broad public audience.
The Approach
Born in June Creative developed a visual and creative framework designed to make complex housing policy clearer without oversimplifying the issue.
The creative strategy focused on:
Clear visual language designed for public understanding
Digital-first assets built for reach and accessibility
Messaging and visuals that connected policy to everyday life
Creative designed to perform effectively across paid and social placements
Working alongside a broader team on messaging, we focused on translating complex policy into clear visual communication and accessible public-facing content designed for broad reach and engagement.
Creative Direction
For Measure A, Born in June Creative led the art direction and visual language for an independent expenditure campaign designed to inform Angelenos and encourage voter participation.
The campaign included:
Art direction and visual identity development
Campaign asset design
Social media campaigns and digital content
Motion graphics for paid placements
Video production and short-form content
The visual system was designed to communicate complex information clearly while maintaining a tone that felt credible, human, and accessible.
Impact
The campaign delivered more than 12.8 million impressions and reached over 176,000 individuals, exceeding programmatic agency benchmarks with strong video completion rates across placements.
Voters ultimately approved Measure A, creating permanent funding to address homelessness across Los Angeles County.
The work demonstrated how clear strategy and thoughtful creative can help bridge the gap between policy and public understanding.
Born in June Creative collaborates with campaigns, coalitions, and advocacy organizations to shape public narratives and creative strategies that help people understand what is at stake and why it matters.