CLIENT: California Community Foundation
PROJECT: Am I Next?
Art DIrection
Branding
Social Media Campaign
Content Creation
Motion Graphics
Video Production'
Website
PROJECT
Am I Next?
A visual campaign transforming fear into collective visibility
Overview
Am I Next? is a visual and participatory campaign designed to turn uncertainty into collective visibility. Developed in response to rising immigration enforcement actions and growing fear in communities across Los Angeles, the campaign created a way for people to publicly signal solidarity and stand against silence in the face of injustice.
Through a bold visual language and a clear call to action, the project invited community members, artists, and public figures to participate, transforming a question into a shared public statement.
The Approach
Born in June Creative developed a flexible and participatory campaign framework centered on a simple but powerful question: Am I Next?
The creative strategy focused on:
A bold typographic system designed for visibility and recognition
Adaptable assets that organizations and individuals could use
Portrait-driven storytelling that centered real people
A digital-first approach that allowed the campaign to spread organically
The work expanded across social media, digital storytelling, public activations, and projections, allowing the campaign to live in multiple spaces at once.
Creative Direction
Born in June Creative led the art direction, branding, and campaign storytelling, developing a visual identity designed to feel urgent, human, and highly shareable.
The campaign included:
Social media campaigns and digital content
Motion graphics and video production
Participatory portrait series
Campaign website and digital hub
Adaptable graphics for partners and community organizations
The visual system was designed to be flexible, allowing the campaign to grow as more participants joined.
Impact
Am I Next? resonated widely because it addressed a shared emotional reality while offering a clear and accessible way to participate.
The campaign:
Engaged artists, organizers, and community members across Los Angeles
Expanded through events, projections, and digital storytelling
Helped shift public conversation from fear and isolation toward solidarity and visibility
By turning a question into a collective declaration, the campaign demonstrated how strong visual storytelling can help communities process moments of crisis and take visible action together.
Projection Locations
Music center LA:
135 N Grand Ave, Los Angeles, California 90012
Grand Park:
200 N Grand Ave, Los Angeles, California 90012
Japanese American National Museum:
100 N Central Ave, Los Angeles, CA 90012
L.A. Plaza de Cultura y Artes:
501 N Main St, Los Angeles, CA 90012