Measure A is a voter-approved half-cent sales tax that provides permanent funding to fight homelessness in Los Angeles County. It supports affordable housing, mental health and addiction services, rental assistance, and homelessness prevention programs — with strong accountability measures to track progress and results.

Born In June Creative developed the art direction, asset design, and content strategy for Measure A — supported by motion graphics that ran as public-facing ads — to help inform Angelenos about the measure and encourage voter support.